Textual Analysis Essay Example | Topics and Well Written Essays - 1000 words

Textual Analysis - Essay Example These myths are seen as the past of each gender, male and female. In her argument, she describes males as dominant over women. Men always try to be powerful than women by using some myths, while, in reality, this is not true. Beauvoir seeks to show that the myths that talk about women are indeed false and that in, reality, these women are different. These myths are developed because men are trying to be dominant over women, but in the modern world, this is not the case. Women are termed as equal to men. While the myths of men have indicated that males have control over females, this is not true today, and this is because things have changed and men no longer have control over women. Everything in today’s society is equal, and the myths that exist are no longer recognized, and they are far forgotten (Beauvoir 785). According to the version of Raines (72), men are powerful creatures in society, and they always see themselves as violent, virile and vital people. This is depicted in the character O’ Shaughnessy. This character sees him in front of a saloon with a gun, and as a frontier, he uses his skills of bullfighting to impress the blacks. In her argument, Raines says that the character is performing some rituals, by taking advantage of the blond Irish appearance. By so doing, he is revealing his strong place in society as that of a domineering male character. In the end, he is reduced to the status of a woman by his successful challenger who uses a knife to carve labium marjoram on his cheek. According to Raines the characters sex life has all the qualities of a fighter at war. This is further explained by the encounter O’ Shaughnessy has with Denise. The two are described as making love as fighters with physical violence and physical abuse. O’ Shaughnessy sees Denise as masculine in appearance and behavior. She is given the qualities of a kind lean force with muscles of a young boy who is aggressive (Raines 72). Raines further desc ribes the character as one who admires the qualities that Denise has like; pride, intelligence, one with the force of will and an independent individual. He further wishes to have these qualities because he believes by that he can acquire them by defeating Denise and turning her into a more passive and submissive woman. Raines further argues that O’Shaughnessy sees himself as a hero (73). He sees his sexual dominance as a force that is revitalizing and one which allows him to successfully, win in all the situations of life. He is seen quoting his penis as the avenger (73) because it serves as a symbol of weapon in the war. Raines continues her argument that, in a, sexiest society, the sexual power is the most valuable item in the social and cultural power. After the encounter with Denise, O’ Shaughnessy is portraying the quality of dominance. In that, he says he must make Denise dependent on him (73) by bringing her to her first orgasm. He believes this will make him s ure of victory at last. He is quite startled by Denise when she proves that she is a skillful opponent. Denise reveals to him that he has a feminine side that he does not know. This is because O’ Shaughnessy action in mouth love was passionate. He is wounded by these words, and he allows the female in him to betray his victory and finally Denise becomes a victor (Raines 73). However, O’Shaughnessy is quick to make excuses that would justify his failure to win. He states that Denise had won because she told the truth and

Nursing Theory Plan of Care Research Paper Example | Topics and Well Written Essays - 1750 words

Nursing Theory Plan of Care - Research Paper Example Most of the nursing models are capable of producing effective care plans towards documenting the patient’s treatment so that all other healthcare workers and professional who encounter such a patient will know the patient’s condition. However, the care plan should be to allow daily evaluation and changes as the needs and ability of the patient may change. Notably, the care plans are often shaped by the nursing model or theories upon which the car plan was formulated. Thus, the nursing theories have a significant impact on the significant of the clinical practices. Dorothea Orem’s general theory is among the nursing theories that provide a fundamental framework that define nursing care practices that should be offered to patients. The Orem’s general theory is often defined by three highly defined theories including the self-care theory. The self-care theory defines the activities that a patient needs to achieve a complete or achieve optimum health Orem, Ren penning, and Taylor, 2003). Additionally, Orem’s theory is defined by self-care deficit that specifies when the nursing care in appropriate for the patient who can meet his or her self-care needs. Finally, the Orem’s general theory is defined by the nursing systems theory that describes how the nurse, patient, or both working together will meet the underlined self-care needs. The Orem’s theory ensures that a nurse properly identifies the self-care deficits of the patient’s ability. A nurse can achieve this through acting or guiding the patients or other parties involve in her or his care in supporting the patient (Roussel and Swansburg, 2009). Moreover, the nurse should provide a friendly environment that encourages the patient thereby developing self-care abilities. Such environment can be achieved through teaching the patient and others persons involve in his care on how to meet the environmental self-care needs of the patient. Therefore, the main aim o f the Orem’s self-care model is enable patients and  their  family  or caregivers  to maintain or take care of their health (Meleis, 2011). Orem’s Model Health Care Plan There are numerous health care plans that are proposed by Orem’s model of practice and Mr. Issler must consider undertaking all of them. 1. Universal self-care requisites I will advise Mr. Issler to maintain human integrity in order to allow proper functioning of his body structures. In providing health care for Mr. Issler, the following requisites shall be to consider Maintain sufficient air, water, and food intake Provision of health care assoc through elimination process Mr. Issler to be advised to balance between chores and rest and between solitude and social interaction He is to avoid hazardous life like getting to congested and overcrowded places 2. Developmental self-care requi

Media economy and society Essay Example | Topics and Well Written Essays - 3000 words

Media economy and society - Essay Example According to Habermas, during the feudal economic system, matters of concern were handled by the church and the state and private individuals remained dominant. However, industrialisation and transformation of the feudal economy brought about the emergence of bourgeoisies. These individuals were subordinates to the proletariat and ruling class and had no say in running of the government. Enlightenment brought about by availability of cultural products such as newspapers and journals. The public sphere was a regulatory institution against the authority of state and entailed discursive relations rather than market relations associated with an economic system. It thus entailed political participation through medium of talk such as the coffee houses, societies and salons. It was free of class or race divisions, the issues discussed were the common good of all. One may tend to think that since the public sphere entailed discussions by the bourgeoisies, the medial had no role to play. Howe ver, media in form of publications was very crucial in providing information that served as basis for the discussions and consequently political action (Hauser, 1998). ... sk, â€Å"If the media was vital in enhancing public debate, how is it that it replaced the public sphere?† Mediums such as newspapers provided information to bourgeoisies that became subject of debate. However, advancements in the media overturned this rational-critical debate by private individuals. In the 1950s, the TV was the mostly used form of public sphere. The TV is informative to the consumers in regards to most of political and economic issues. However, the TV as a form of public sphere is not interactive; the viewers become consumers of information rather than participants. Moreover, unlike the coffee houses, salons and public assemblies the individuals consume the information in privacy of their homes thus no debate takes place. Besides, the media does not seek the opinions of the views. The privatisation of individual interests has the effect of disintegrating the society. Social gatherings where public opinions are formed and discussed are eroded thus undermining democracy and encouraging the emergence of totalitarian states associated with the capitalist economy (Herbamas, 1989). The media rather than providing information on economic and political issues are used as medium of advertising thus encouraging consumerism and capitalist economies. However, this view is often criticized since there are other forms of media or cultural products that enhance interactions among users hence public sphere is viewed as still in existence. For instance, growth of the internet has led to information explosion and increased interactions between individuals through social networks such as face book and twitter. These allow for participation by individuals in discussion of matters of concern hence contributing to public sphere (Fraser, 1990). For example, during the Arab

Elementary Classroom Special Needs Term Paper Example | Topics and Well Written Essays - 1750 words

Elementary Classroom Special Needs - Term Paper Example Body The classroom management plan outlines several physical arrangement plans for the classroom because of which students can learn in a different way. The desks are arranged in a manner that students can learn in a cooperative manner. The classroom environment through this type of arrangement is made collaborative which would help students to learn together by discussing things and clearing out things even more. During the course of different assignments the students would be asked to make groups and meet at specific points like the conference table and carpet area. It is in these areas that students would be able to interact and learn in an interactive manner. The desk of the teacher is arranged at the back of the classroom so that he can guide the students. Bookcases would be kept in an area which would have many books and would allow students to read and even borrow books. The centers would be composed of a cluster of desks on which the students would rotate so that the floor sp ace is not taken up. The arrangement of the room is done eloquently in such a manner that the students are able to access books and assignments altogether. The floor space is also conserved and the students are able to access different resources because of such a room arrangement. Handicapped Students should be provided with exceptional resources which would help them to learn in a comfortable manner. A specific space should be kept for them where they can sit in a comfortable manner. Students on wheel chairs should be allotted space in the classroom management plan where they can sit and study (Chopra 2009; Watts & McCord 2006). People use creative visualization in resolving most of their disputes and issues. However, the name given to this concept and the theory behind it is not known to them. Creative visualization lets the person visualize themselves or other objects in a way that facilitates their thoughts. The thoughts of children are vivid and creative visualization is quite natural for them. Their thoughts are more based on imaginations than on actuality of the issues. This pattern of visualization helps some children in developing rapidly while it disrupts the developing pace of the others. The reason is the use of visualization in an efficient or appropriate manner. Children who visualize their failure, fights, disorders in the society and negative elements are more likely to lose courage and self-esteem. This lowered self-esteem and confidence then blocks their ways to successes and achievements. Hence, creative visualization is used as a tool to improve the psychological disruptions of children. Moreover, this concept helps children in learning the positive use of their thoughts and visualization that helps them throughout their lives. Meditation and creative visualization helps children in getting rid of the stress and anxiousness with easy mind relaxing psychological exercises. Teel (2005) classified creative imagination in two boarder concepts. The first one explains the storytelling process or still scene imagination of children, whereas, the other one is related to children’s own thoughts and dream minds. In the first process the narrator or therapist tells children a story. He explains them the whole situation, structure and movements in the scene. The child acts as an artist who gives meaning to those scenes in his imagination. This way, the therapist moves the disrupting thoughts towards soothing and

A study on the link between abortion and crime Essay Example for Free

A study on the link between abortion and crime Essay Imagine being raised in a home where education wasn’t encouraged. Imagine being truant from elementary school because your parents regularly abused drugs and weren’t there to take you to school. Would you be where you are today? Where do you think you would be? Here’s another question that may seem unrelated. Why did crime drop drastically in the early 1990’s? According to the Federal Bureau of Investigation, from its peak in 1991, violent crime fell roughly 34 percent by 2001. The rate of homicide – one of the most studied and arguably the most serious crime there is – fell massively. Over a slightly longer period, homicide rates per capita fell 44%, almost being halved. So we are left with the question, why? Such a massive decrease in crime affects all of us, even if it happened in the 1990’s. If a crime had continued to rise at the same rate, we’d live in a dramatically different world today. Understanding why this happened provides us with a crucial understanding of how the world works. Perhaps the answer lies in one of the biggest and oldest moral dilemmas of modern times.   A paper written by Steven Levitt of the University of Chicago and John Donohue of Yale University titled â€Å"The Impact of Legalized Abortion on Crime† in 2001 revived the idea that legalized abortion has an effect on reduced crime. The main argument behind it is that after the legalization of abortion took place in 1973, crime fell sharply 18 to 22 years later in the 1992-1995 period. Think about it. Males in the 18-24 age range are those most likely to commit crimes, and 18 to 24 years after abortion was legalized, crime fell drastically. See a connection? While this is a glaring indicator that there is a connection, it is not the only one. States that legalized abortion before Roe v. Wade experienced declines in crime before other states. On top of that, states that had higher abortion rates in the mid-1970’s had steeper declines in crime. These aren’t the only factors that contribute to the Donohue-Levitt hypothesis. Unwanted children, such as those that were born to people denied abortions, are more likely to suffer from neglect and abuse or to be abandoned. These children are more likely to eventually drop out of school, join gangs, and commit crimes or be incarcerated. Bringing a child into a family that is unable or unready to provide for it increases the child’s likelihood to exhibit delinquent behavior. The purpose of studying the link between abortion and crime isn’t to advocate abortion, or to hail it as a crime-fighting tool, but to instead understand trends in crime, and, ultimately, how the world works. In studying this, we can discover why people commit crimes, what affects crime rates, and the effects of abortion on society. The abortion debate is, and always should be, one of the moral values.

From the Farm, Inc Marketing Plan Essay Example for Free

From the Farm, Inc Marketing Plan Essay The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments. Furthermore, we need to determine how to remain cost-effective with these proposed improvements to the marketing programs. Being a small e-commerce startup with limited funds and personnel, FTF has struggled for over four years to create effective marketing programs and have seen very little positive impact of their past marketing efforts. The lack of an effective marketing strategy which includes targeted advertising has led to increased and somewhat unnecessary marketing costs because several of the marketing campaigns are built on the premise of â€Å"testing it out† and seeing what kind of response it gets. The implementation of targeted marketing and advertising programs can not only increase From the Farm’s sales revenue, but also be more cost-effective since the campaigns are targeted and relevant to their audience. In addition, an improved digital marketing strategy can help FromTheFarm. com improve their overall market positioning due to the fact that they will gain a better understanding of their customers through the data that is collected and thus enable them to build a more effect online marketing strategy. Furthermore, this enhanced insight of their customers can also enable them to improve their product development and product offerings on their website. All of these things combined can definitely contribute to growing their sales revenue and more importantly, by having targeted marketing and advertising programs, they can ensure that every dollar spent is not a dollar wasted. Company Background From The Farm, Inc. (FTF) is a privately-owned e-commerce company headquartered in Stockton, California which specializes in the sales and home delivery of gourmet and organic foods and produce. FTF was founded in 2008 with the purpose and intent of becoming â€Å"America’s Online Farmer’s Market†. According to a report done by the United States Department of Agriculture (USDA), farmers only earned an average of $0. 16 for every dollar spent on the food they produced (Canning, 2011). FTF’s mission is to provide an online marketplace which connects customers with American Family farms by offering farm-fresh products and other specialty food items delivered straight to their door. By allowing customer to purchase directly from the farmer though the website, they cut out the middle man, and therefore give customers the opportunity to taste and experience what truly fresh food and produce tastes like while also supporting the success and livelihood of hard-working farmers all over the county. FromTheFarm. com is currently funded by its parent company, Onions, Etc. , one of the largest onion distributors in the United States. Currently, FTF only has two full-time employees – the Chief Marketing Officer (CMO)/General Manager and a Marketing Specialist – in addition to the Founder/CEO, one marketing intern, and one contract-based Marketing/PR Consultant. Any other tasks with regards to finance and accounting are handled by Onions, Etc. personnel and all IT related tasks are outsourced to an outside IT firm and web design firm. FTF has undergone major organizational changes in the past twelve months, in an effort to restructure the marketing team with the intention of implementing an improved marketing strategy in order to grow sales and increase brand awareness. Due to limited funds and personnel, FTF has struggled to create an effective targeted marketing and advertising strategy and as a result have not seen much growth since being founded in 2008. 1. 0 Market Summary and Target Audience Being that From the Farm is a small, family-owned company they do not have the financial strength that other larger food retailers have; however they still have a tremendous opportunity to capture the market being that the food e-commerce market has yet to be penetrated. According to a recent report by eMarketer, as of 2012, U. S. -commerce sales have grown to $224. 2 billion and are expected to grow to $361. 9 billion by 2016. Currently, online food and beverage sales is the smallest U. S. e-commerce category, however, this segment reached sales of $5. 09 billion and experienced a 17% growth in 2012 (eMarketer, 2012). Another report by Nielsen indicates that the sales rate for consumer packaged goods online is expected to reach $25 billion by 2014. This t rending growth can be attributed to the fact that more and more consumers are beginning to do their grocery shopping online (Nielsen, 2011). FTF can definitely capitalize on this emerging trend since the online grocery shopping experience is primarily fueled by a needs-driven experience since there are a greater variety of options available online. In addition, e-commerce allows for smaller companies such as FTF to compete against â€Å"Big Brand† companies since the big brand physical advantages become nonexistent and opens up the opportunity to create a niche brand for customers who prefer to buy their food and groceries online. With a creative and effectively targeted market program, FTF can reach a significant amount of customers online and leverage unique and exclusive products such as tropical fruits, figs, Piedmontese beef, and fresh cherries to capture these customers. There is a huge opportunity to capitalize on the available internet marketing technologies being that there is so much data available through these marketing channels and the fact that many consumers are turning to e-commerce to purchase goods. According to a recent Digital Marketing Report by eMarketer, â€Å"88. % of US internet users ages 14 and up will browse or research products online in 2012, an 83. 9% of that group will make at least one purchase via the web during that year† (Peart, Utreras, Wang, 2011). Target Market Since From the Farm is a food e-commerce company, it is easy to assume that this website and its products can appeal to the masses. There is a large assortment of foods from fresh fruit and produce includin g exotic tropical fruits to certified organic meats to an array of desserts which means that FTF has something to offer every kind of customer. FTF’s customers will consist of individuals who are 25 years old and up and have a wide range of preferences when it comes to food, whether it may be parents looking for healthy foods for their kids or health conscious individuals who prefer organic and gluten-free products or chefs and restaurant owners that need to order in bulk, From the Farm can accommodate a very diverse set of needs. Nonetheless, From the Farm’s products aren’t just for those who want to purchase these items for personal consumption because From the Farm also offers products that can be sent as gifts. As stated previously, From the Farm’s customer base is diverse since it consists of individuals with varying needs and preferences when it comes to food selections. The primary market that FTF will target is the online grocery shopper market. The profile of typical online shoppers is as follows: single or dual-income households with no children and are technically savvy, affluent, and time poor. This group consists of early adopters of new technology and is heavy internet users who regularly purchase goods online. Convenience is a main factor for this group and they have little to no concern about product price or delivery charges. The other major category within this market is families with young children. Similar to the previously discussed category, this category includes single parents, dual-income households, middle-income and above average-earning households. The key differentiator is that this category has one or more children, typically with at least one child under the age of five years old. This group consists of adults in their late 20s to 40s. The individuals in this category turn to online grocery shopping because it saves them time, is less hectic, and overall more convenient in nature. Other categories include college students and military families who are not located close to a standard-size store or who wish to purchase products found only in their home regions. In addition, the elderly, disabled and those individuals who find it difficult to get out of the house make up a significant share of online grocery shoppers. As such, the share of senior citizens and disabled individuals has grown over the past five years and is expected to continue growing in the future. Furthermore, online grocery shoppers are more than twice as likely as the average internet user to go online to read and post product reviews, download coupons and search for recipes, according to a study by the Nielsen Company from September 2009 (Panteva, 2012).

Identifying Pivotal Talent Positions Management Essay

Identifying Pivotal Talent Positions Management Essay Talent managementis fundamentally HR process which many modern organisation practice to attract, recruit, develop and retain their workforce to achieve competitive advantage. In todays globalised word where companies are stressing for new practices for skilful workforce, talent management become vital for organisation success. Despite the larger number of practitioners and academics trying to define the Talent management, it lacks clear meanings and systematic approach to back its theory. Talent management faces many challenges in practice, as critiques believe its a rebranding of HR practices. Organisation develops their strategies to achieve their objectives and goals. To achieve these strategic goals organisation human capital plays key role. Organisation integrates and aligns its talent management processes with business strategies to create a pool of successful talented worker and then utilise these talent to obtain competitive advantage in overwhelming globalised competition. Talent management practices help identify potential leadership, develop skills, attract talent from external market and create employer image as part of its business strategy. Concept of Talent Management Talent management has received the interest of most practitioner and academics among all HR practices. This has significant increased since the group of consultant from McKinsey came up with the phrase War for Talent in 1997. There has been a recent paradigm shift from traditional HR strategy to talent specific in todays competitive environment. Considering the significant shift the notionof talent management remains valuable. The organisations competitive advantage of its human capital is arguably more important. Talent management can be divided in to key areas of activities and process which systematically help to identify the key positions in any organisation, that can contributes towards the competitive advantage of it. Creating different human resource architecture to create a pool of talented incumbent employees that can fulfil these key positions. It will be vital to clarify that key positions are not limited to top management but it can be lower management, different operations unit or the part time. There is not prà ©cis or set definition of talent management;Author has to make many assumptionswhile defining it. As Aston and Morton described that there isnt a single consistent or concise definition (Aston Marton, 2005). Key function of talent management is to attract, recruit and retain the talent. According to Hartley (2004) its spread of wide range of activities for instant succession planning, employerperformance and management etc. And Creelman (2004) The process of attracting, recruiting and retain talented employees Knez et al (2004) had similar thought that its continuous process of external recruitment and selection and internal development and retention. Talent management generally highlights the selected individuals through carefully set the selection process and activities and they are referred as talented individual. Which are seen as key element in the success of an organisation. Lastly extending the issue to retain these talents. For example HSBC has talent review process for their senior managers that help them to clarify their goals and give business an external view of potential managers. Talentmanagement means differently for different people. For some its managing or finding the best talent in an organisation and for some its recruiting and developing talented people. Talent management aspect that should be included an organisation talent management practice. Performance management Leadership development Workforce planning/identifying talent gaps Recruiting Talent Management for the Twenty-First Century As the 21stcentury unfolds, radical changes happening in todays business and workforce. Companies once dominated by America and Europe now has more ownership across globe. There has been growing urgency and attention on HR practices to continuouslyengage and retains employees.Companies are going beyond traditional approaches in practice to retain their well-performing employees. Employee retention is king. And employee engagement is not far behind. Coos of the nations fastest growing companies overwhelmingly cite retention of key workers as the most critical factor to plan for in the next year ahead (PricewaterhouseCoopers, 2004). Similarly demographic changes occurrence are increasing, there are more young people in developing nations who are educated and skilful which has lead the global movement for job as more and more companies seek skilful labour for their varied positions. There demands had created scope and impact for the hunger for skilled workers everywhere. These changes can be summarised in following points Increasing number of young population More global companies operations Increase in outsource and offshore Need for Competitive edge Spread of ownership in other regions Hence globalisation has increasing made difficult to hire, retain and develop talented employees for businesses. Companies are in search for new practices for hiring and then developing, motivating and converting into strategic assets. Furthermore companies need to integrate and align its talent management processes with business strategies to create a pool of successful talented worker and then utilise these talent to obtain competitive advantage in overwhelming globalised competition. The key agenda of companies to attract and retain key talent, which can key factor in organisation influence and effectiveness. A Theoretical Model of strategic Talent Management Strategic talent management deals with all the employees within an organisation. Strategic TM focuses on identifying and creating the pool of talented employees then develop these talents to occupy key positions. Identifying pivotal talent positions The first step of managing the strategic talent management is to identify the key position within an organisation. Most of the literature review suggest the key attention to identify the key performers and their development and retain but latest theories advocates that identifying the key position in organisation which has central role in organisational success. Developing Talent Pool The second step in strategic management is the developing the pool of incumbents talented people. Developing the talented people pool to fill the key positions identified in earlier step. However there are various method of creating talent pool depending on the organisational structure but one thing should be keep in mind that these are highly talented and incumbent people and key positions assigned to these people must utilise to the maximum capacity. There are two key elements to talent pool one that organisation should understand the importance of external labour market and secondly due to increasingly mobility of the external employer it is a possibility to high skill labour from external market. As Peffer and Leblebici (1973) argued that organisations facing the greatest threat from external sources aggressively recruited executives with experience from the external labour market. Create a differentiated HR Architecture There has been continues debate on linking between strategic HR practice and organisation. There is no set HR practice that can help identify or utilise the talent pool rather there are suggestion to apply methods of HR. Practicing the contingency HR practice depending on organisation structure. Lapak and Snell (2002) differentiate between four categories, knowledge based employment, job based employment, contract work and Alliances or partnership. In summary,some HR practices can be best suited for particular organisation but could have different impact on other industry. There is need to define HR practices to utilise the talent pool and appointment to key positions to have successful competitive advantage. Talent Management Challenges Talent Crunch Most companies are facing the shortage of talent employees. Attracting and retaining employee for company growth for all levels its a challenge for companies. For example Essar Group has grown to sixty thousand employees from twenty thousand in last 3 years and more then fifty percent of their employees tenure is less then two years. Creating Value Proposition Companies are finding difficult to create value proposition for their employees with four generations as work force. Its difficult for organisation to create value proposition for every employee with diverse needs, assumptions and preferences belonging to different generation group. Leadership in pipeline The shortage of robust leadership talent pool is biggest threat for organisations. There are not enough talented leaders to replace the existing or to fill the expansion of companies growth. Its becoming more difficult in globalised world to choose skilful leaders with required skills, leadership qualities, business knowledge and global diverse sensibility. Deloitte, for example has talent management and succession planning to improve and retain their employees to become future leaders. Transferring key knowledge and relationships Companies facing difficulties in transferring knowledge to other employees from people retiring or changing jobs. Its a greater threat from companies that are heavily embedded in tacit knowledge such as customer relation. Work/life Balance Issue Companies heavily investing on talent management in developing and retain their employees at mid-level of their careers, they need to consider responsibility of creating balance between work and life. There is fear of employee escaping the organisation pressure to develop skills can lead to high turnover. Redesigning Talent Management Practice Some critiques argue that there is a need to redesign the TM practices and program to attract workforce. The importance of young professional is critical for firms with fresh skills and talent. Father there is rethinking required to link the different roles and relations together to generate better outcome. Short tenure of talent Acquiring and retaining talented employees are critical to organisations. Companys competitive advantage is dependent on retaining the talented people at key positions. There is high turnover of employees in retail business due to market influence and an internal mindset. Gap, for example believes retaining employees for more then three years is key to future business success. Rebranding HR practices Three different prospective can be extracted from literature review. TM was defined and associated, as the part of HR process but defining does not help to understand how to manage talent. Some argue that managing, recruiting and staffing through Internet may require additional skillets for HR staff but it does not help in principle of improving the selection processbut it hep to rebrand the HR practices to keep them fresh as it does not help one to understand the strategic and effective importance of managing talent. Importance of Talent Management In todays competitive market the value of talent employee become the vital part of the organisation. Therefore telnetmanagement plays any important strategic role in an organisation. The organisation gets advantage of employees competence and productivity. They get strong association with organisation and often put best dedication at work, which ultimately shows result on organisation balance sheet. Further it enhancesemployee commitment and pride towards the organisational and it reduces staff turnover. Jack Wiley, executive director of Kenexa Research Institute, said, People have a fundamental need to know how they are doing and what the future holds for them, Organisation with talent management in practice produces competitiveworkforce to adoptchanging and competitive market. Recruit, develop and retain talent, which help in companys financial success. Having effective talentmanagement strategy helps organisation overcome the fear of losing talented employees, itshelp to have backup if not equally talented but replacement to develop the similar talent. Talentmanagement help create short term and long term backup plans. Organisations with various contract or permanent employees often search for replacements. Having backup plans with talent management reduces the losses of time and value spent on finding replacement or recruiting new staff. Continues practice of talent grooming doesnt allow the volume within organisation it creates equally or similar talented workforce. Grooming process increase employees qualities such as leadership, multitask, competence and knowledgebase. Talent management help define ethics and vlaues of workforce of the employees. Reason ethics are important for an organisation because for recent years many fast growing or big organisation being involved in ethical scandals. Understanding and implementing employees ethical values or considering in organisation culture shows workforce importance towards their employee. Talent monument not only important for organisation but it plays equally vital role for employees. Employees get a chance to develop and acquire new knowledge and talent, whichincreases their potential. Every employee understands the importance of new skills, which can leads to their future progress. Employees prefer to stay with organisation where they believe their skills being utilise and continue sly grooming under health talent management scheme. Many organisation demands the demonstration from all its function for their strategy value to organisation. There is growing pressure on HR for its strategic contribution. Financial resources may be the lifeblood of a company, but human resources are the brains. Its long been accepted that sound financial management is critical to business survival. This is especially true challenging economic times. However, having strong talent and sound talent management is queerly critical to business survival. To summarise the important points in bullet points Increase Revenue Improve Product Quality Increase Customer Satisfaction Reduce Cost Reduce Cycle Time Increase return on share hold investment IncreaseMarket share and capitalisation Business Strategy and Talent Management A business strategy of a company is its long-term planning or direction and steps it will pursue to accomplish those goals. A more formal definition can be: Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. (Exploring corporate strategy, 2008) If we look at the reason behind the success and failure the organisation it ultimately come down to talent. Talent leads organisation to make decisions regarding where to invest in financialand human capital. This further leads to how to innovate, compete and how to motivate and achieve the business strategy? Right or wrong decisions are made, which result in success or failure and most of the time CEO of the company takes all the credit or blame depending on the outcome of the decision. Its the talent within an organisation that leads to execution and implementation of the business strategy. People are all there is to an organisation (Garry Hamel, 2003). Collins argues, Having the right people comes before having the right strategies. Rob Ben argues with their sixty years of combine experience of corporations and various business that CEO and senior executives worries as much about talent management as much they do about the financial of the company. This shows that talent management plays as important roles and financials do. Talent management is the central part of any business plan and its more desirable part of HR. Organisation needs talented people to meet the needs to deal with complex business needs. Since the 1990s the business expansion has significantly with low trade barriers, easy communications and company globalisations. Many companies expansion was based on globalisation into India and China. This change has lead to global talent competition across boundaries. There is an increase demand for talented people with shrinking pool of talented people this has increased the business concerns of expansion of their HR activities for the retention of the talent. HR is more strategically driven and company facing problems or lack of success in financial of it eventually leads to executive criticism and public scrutiny which leads to termination of CEO. Figures are not known but itsbelieved executive turnover is high in recent years. The high turnovers mean there could be fault in selection process. Some reasons could be the mismatch between CEO and the business situation and strategy; on other hand many deal effectively different complexity and strategic driven business. Many argue oppose to the above reasons they believe business and CEO face constantly changing businessenvironment and challenges, response should be fast enough to avoid missing the opportunity. This shows the important of HR and talent managementprecisely in business strategy. Since 1990s it been mortgaged that connection between talent management and business strategy has its routes in two trends. The emergence of talent as strategic resource and competitive advantage. The evolution of the Human Resources functions as a strategic business partner (Rob Ben, 2009) Conclusion Given the high level interest shown by different quarters from academics to practitioners and from employer to business itself, talent management is still not reached on concisedefinition and practise. Talent Management has been discussed and pursued heavily between practitioner and press without being linked systematically and peer-review. It has been widely define and discussed which has not potentially contributed to the understanding of concept. Some commentators argue that its been used to rebrand the HR practices of recruitment process to cater the needs of demographic changes.